The starting point for the entire campaign was at the Marte Museum with an event full of color, dance, music, and many other attractions. In this event we had the opportunity to have a series of personalized photo booths so that the attendees could take a picture of the memory, in addition, we created a whole show to present Movistar’s Christmas offer that ended with a light show that was full of colors the sky of San Salvador.

Also, for this launch, we created a series of street activations, shopping centers, and different activities with influencers.